Vespa® Owner
Vespa® established itself as a symbol of Italy and the ‘continental’ lifestyle of young people with a spirit romance, riding carefree in wide sunlit boulevards or buzzing busily amongst ancient shadowed alleyways. But there was a deeper meaning for Italians. Like Ferrari, Vespa® signified their country’s regeneration into a major industrial power out of the devastation of World War II, and it demonstrated to the world the unique Italian sense of style and innovation. It also happened to meet a basic need for economic personal transportation.
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